Mark Perry
Pre-Sales Expert, Author & Industry Speaker.
Based in Naarm/Melbourne, Australia.
Mark Perry has spent more than thirty years doing the thing he now writes and speaks about: turning deep technical expertise into business trust. Starting with Netscape in the early web era, through Sun Microsystems, IBM, Oracle, and Ping Identity, he built a career at the intersection of technology and commercial outcome — as a practitioner, architect, and customer-facing leader.
That career is the foundation of Architecting Influence — Mastering the Art of Technical Pre-Sales, his forthcoming book, course, and workshop series. The Influence Architecture framework — Ground, Orient, Elevate, Anchor — distils thirty years of pre-sales experience into a model that helps technologists become trusted advisors.
Mark is also one of the Asia-Pacific region's most experienced voices on digital identity and open data. In Australia, he served on the federal government's advisory committee for the Consumer Data Right from its inception through 2020. As Chief Growth Officer at Biza.io — his first C-level and startup role — he led customer strategy at Australia's open banking infrastructure platform, helping financial institutions and fintechs navigate open data and regulatory change. He is now working in the Verifiable Credentials space as an advisor and product lead, bringing the same thread of identity, trust, and commercial outcome to the next generation of digital credentials.
Thirty years in pre-sales & identity — and counting
Advisor & Product Lead
Verifiable Credentials
Working at the next frontier of digital identity — advising and leading product strategy in the Verifiable Credentials space. A natural evolution from three decades at the intersection of identity, trust, and policy.
Chief Growth Officer
Biza.io
First C-level and startup role — leading customer strategy at Australia's open banking infrastructure platform. Grew revenue, built the customer success function, and helped financial institutions energy retailers navigate Australia's Consumer Data Right from launch through mainstream adoption.
Field CTO - APJ / Senior Pre-Sales Architect
Ping Identity
Identity and access management architecture and go-to-market leadership across Asia-Pacific for the leading enterprise identity vendor.
Senior Technical & Advisory Roles
Oracle · Sun Microsystems
Identity, directory services, and security architecture across major enterprise technology transitions — from directory to federation to cloud identity.
Technical Consulting & Support
Netscape Communications
An exciting and ever-changing experience at the company that shaped the internet era — building expertise in web infrastructure, directory services, and PKI.
Pre-Sales Engineering
IBM
Mark's first career role, learning pre-sales engineering from the largest IT vendor in the world at that time.
The person behind the expert
Mark is married with two adult children and two adult step-children. In the 1980s and '90s, he played keyboards in synthpop and new wave bands in Melbourne — an experience that led to a semi-autobiographical novel currently in progress. He has a creative writing practice that includes screenplays (IMDB: nm3775654) and a blog at Substack.
Richmond Football Club
Lifelong Tigers supporter
Keyboards & Synthesisers
Played in synthpop/new wave bands, 1980s-90s
Golf
Hanging on to 16 handicap
Whisky
Collector and enthusiast
Theatre & Live Music
Regular patron
Travel
Experienced global traveller - the subject of his next book